Editorial Design | Newsletter design | NGO Communications
YEAR:
2026
ROLE:
Brand and Communications Designer
TOOLS:
Adobe Creative Suite, After Effects and Mailchimp
2019
Brand and Communications Designer
Adobe Creative Suite
The Brief
The Cycle is a non-profit organisation focused on menstrual education, access to safe sanitation, and initiatives that support land health and environmental resilience. The organisation needed a clear and consistent visual framework for newsletters and long-form communications that could translate complex programme work into engaging, accessible content for partners, donors and wider audiences.
Deliverables
Newsletter Design • Editorial Templates • Email Campaigns • Visual Guidelines • Communication Assets
The Concept
The visual language was designed to communicate impact without relying on the sombre aesthetic often associated with non-profit communications. Built around clarity, dignity and optimism, the system uses structured typography, narrative-led layouts and carefully considered pacing to make information easier to navigate. Rather than relying on dense data, the design highlights people, processes and outcomes in a more direct and human way. Working within Mailchimp's limitations, I developed a flexible template system that balanced consistency with adaptability, creating a more cohesive and audience-focused approach to communication.