ROLE: Junior Signage Designer
CLIENT: Ritz Carlton Hotel/KSA (incomplete)
The Ritz-Carlton Hotel in Saudi Arabia required a bilingual signage system that balanced functionality, elegance and cultural authenticity. Currently under construction, the signage needed to accommodate Arabic and English while ensuring clarity, accessibility and a refined visual hierarchy.
Drawing inspiration from Najdi architecture, the system referenced regional materials like mud brick, clay and stone alongside geometric patterns drawn from local design traditions. This approach ensured cultural sensitivity while aligning with the hotel's luxury interiors.