Branding | Social Media + Website Design | Health Awareness
YEAR:
2021
ROLE:
Graphic Designer, along with Aamna Hamid
TOOLS:
InDesign, Photoshop, Illustrator, Canva and Wordpress
TalkTime
Branding | Social Media + Website Design | Health Awareness
YEAR:
2021
ROLE:
Graphic Designer, along with Aamna Hamid TOOLS:
Adobe Creative Suite, Canva and Wordpress
Branding | Social Media + Website Design | Health Awareness
2021
Graphic Designer, along with Aamna Hamid
Adobe Creative Suite, Canva and Wordpress
The Brief
TalkTime is a Dubai-based platform that provides individuals with a safe and supportive space to connect with trained listeners for emotional support. The project focused on developing a cohesive visual language for the platform's website and social media presence, helping communicate its values of empathy, approachability and discretion in a clear and consistent way.
Deliverables
Visual Language • Social Media Templates • Content Assets • Website Design • Brand Guidelines
The Concept
Many mental health platforms rely on subdued colours and overly clinical visuals, which can sometimes feel distant or overly focused on struggle. For TalkTime, the aim was to create a visual language that felt supportive without feeling heavy. The identity combines warm colours, approachable typography and conversational layouts to create a sense of optimism and accessibility, encouraging users to view seeking support as a positive step rather than a last resort.
Designed for both English and Arabic audiences, the system was built to work seamlessly across languages while maintaining a consistent visual presence. Developed in collaboration with Aamna Hamid, the resulting toolkit provided a flexible framework for social media content, campaigns and digital communications.