YEAR:
2026
ROLE:
Brand & Visual Designer
TOOLS:
Adobe Indesign, Illustrator, Photoshop and AI image-generation
2021
Brand & Visual Designer
Adobe Creative Suite and AI image-generation
The BriefDen & Co. is a fictional children’s snack brand developed as a self-initiated project to explore branding and packaging design within the food and beverage industry. The brand offers organic snacks and drinks made without artificial additives, with a portion of proceeds supporting wildlife conservation, particularly polar bear protection. The brief was to create a brand that made healthy snacks appealing to both children and their parents without relying on the familiar visual language of health food brands. The challenge was to make the products feel fun and desirable to children while giving parents confidence in what they were buying.
DeliverablesBrand Identity • Packaging Design •Advertising Campaigns • Social Media • Brand Collateral
The ConceptThe identity was built around a hand-drawn bear mascot, flexible colour system and playful visual language that gave the brand a more human and characterful personality. A dry, cheeky tone helped position Den & Co. as a fun, confident alternative to conventional health-focused children's brands.
The campaign extended this approach by using playful, unexpected observations to communicate the product's appeal and benefits. Rather than relying on traditional product claims, the advertising used everyday scenarios and children's behaviour as visual devices, creating a more engaging and memorable way to communicate the brand.