YEAR:
2026
ROLE:
Graphic Designer
TOOLS:
Adobe Indesign, Illustrator, Photoshop and AI image-generation
2021
Graphic Designer
Adobe Creative Suite and AI image-generation
The BriefEstablished in 2009, Modest is a UAE-based manufacturer and wholesaler of office stationery products, while Creative Modest operates as its warehousing and distribution arm. The brief was to develop a visual identity for Creative Modest that distinguished it from the parent company while maintaining a clear connection to the wider brand. Alongside this, a new pen product required packaging that felt more contemporary than the company's existing range while remaining recognisably Modest.
DeliverablesVisual Identity • Logo Design • Packaging Design • Packaging Labels • Business Cards • Letterheads • Staff Uniforms
The ConceptThe identity for Creative Modest was developed as an extension of the existing Modest brand, retaining familiar visual cues while establishing its own distinct presence. For the pen packaging, the focus was on creating a cleaner and more modern design that could stand out within a traditionally conservative product category. Through refined typography, simplified layouts and a more contemporary visual approach, the resulting system created consistency across both operational and consumer-facing touchpoints while supporting the different roles of each brand
Packaging Design
Brand Identity