Rebranding | Social Media | Personal Branding
YEAR:
2025
ROLE:
Graphic Designer & Artworker
TOOLS:
InDesign, Photoshop, Illustrator, After Effects, Canva and Figma
2022
Graphic Designer & Artworker
Adobe Creative Suite, After Effects, Canva and Figma
The Brief
Mina H. Majid is a Middle Eastern content creator and writer whose work explores identity, humour and cultural duality through an unfiltered, self-aware voice. As her platform evolved beyond content creation and into writing, blogging and personal storytelling, she sought a visual identity that reflected both her personality and the balance between her Middle Eastern heritage and American upbringing.
Deliverables
Visual Identity • Social Media System • Content Templates • Blog Design • Brand Collateral
The Concept
Rather than creating a polished personal brand, the identity was designed to feel honest, expressive and unmistakably Mina. A handwritten logo combines expressive forms with subtle calligraphic influences, reflecting both her Middle Eastern heritage and American upbringing. The resulting system embraces imperfection and flexibility, mirroring her candid voice while creating a visual identity that could grow alongside her expanding body of work.