Rebranding | Social Media | Personal Branding
YEAR:
2025
ROLE:
Graphic Designer & Artworker
TOOLS:
InDesign, Photoshop, Illustrator, After Effects, Canva and Figma
2022
Graphic Designer & Artworker
InDesign, Photoshop and Illustrator
Mina H. Majid is a Middle Eastern content creator and writer whose work explores identity, humour, and cultural duality with an unfiltered, self-aware voice. As her platform grew, she sought a rebrand that reflected her personality and the balance between her Middle Eastern heritage and American upbringing.
The visual identity rejects overly polished personal-brand aesthetics, instead drawing on the tension and harmony of
her dual background. A handwritten logo blends spontaneity with subtle calligraphic influences, merging informality
and heritage.
Rooted in an anti-brand approach, the design embraces imperfection, spontaneity, and fluidity. Its irregular forms express identity as something layered and continually evolving. The result is a bold, personal mark that mirrors Mina’s unfiltered voice and playful self-expression.
The system extends across her blog, stationery and social media, remaining cohesive yet flexible and unmistakably hers.