Reforming Archaic Conventions


YEAR: 2020
ROLE: Graphic Designer and Researcher
DEVELOPED: American University of Sharjah/UAE
CLIENT: BSc. Final Project/AUS

Marital and domestic abuse, including marital rape, remain serious issues in India, affecting both men and women. Despite various government initiatives, legal gaps and ineffective enforcement contribute to the persistence of these problems. This project critically examined the shortcomings in existing laws, identifying their vague definitions and lack of protective measures.

The objective of this project was to focus on the prevalence of domestic abuse in India and investigate their laws and pinpoint why they were ineffective. The aim was to highlight these legal inadequacies and bring them to public and government’s attention.

Adopting the visual language from the Indian Constitution, the final outcome was an animated poster designed to raise awareness, spark conversations, and urge legal reform by making the issue more accessible and engaging for a wider audience.








The interactive poster is designed to resemble a spread from the constitution, with reflected patterns on the sides symbolising order and stability. The eight corners incorporate symbols representing marriage and India, while the four-headed lion signifies the law.












By quoting laws from the Indian Penal
Code, the poster highlights the vague
and ambiguous definitions through
strategic call-outs.








Snakes and spiders serve as metaphors, reinforcing the outdated and archaic nature
of these laws.