ROLE: Junior Signage Designer
CLIENT: Ritz Carlton Hotel/KSA (incomplete)
The Ritz-Carlton Hotel in Saudi Arabia required a bilingual signage system that balanced functionality, elegance and cultural authenticity. Currently under construction, the signage needed to accommodate Arabic and English while ensuring clarity, accessibility and a refined visual hierarchy.
Drawing inspiration from Najdi architecture, the system referenced regional materials like mud brick, clay and stone alongside geometric patterns drawn from local design traditions. This approach ensured cultural sensitivity while aligning with the hotel's luxury interiors.
As a Junior Signage Designer, I was responsible for designing the complete signage family for all areas of the hotel (front of house, back of house, exterior and parking sign types), including custom iconography and refining graphic layouts across schematic and detailed design phases. The challenge was to design a visual identity for a space under construction, relying on renders and coordinating with the interior designers to understand the space. I worked closely with the Design Director to translate conceptual ideas into functional design solutions, while also contributing to the overall wayfinding strategy to enhance guest navigation.