ROLE: Junior Signage Designer
DEVELOPED: Genius Loci/UAE
CLIENT: Ritz Carlton Hotel/KSA (incomplete)
For the Ritz-Carlton Hotel in Saudi Arabia, the challenge was to develop a bilingual signage system that balanced functionality with cultural authenticity. Designed to accommodate both Arabic and English, the signage needed to ensure clarity while maintaining a refined and intuitive visual hierarchy.
Drawing inspiration from Najdi architecture, the signage system reflected the region’s traditional materials—mud bricks, clay, and stone—blended with intricate geometric patterns. This approach ensured cultural authenticity while harmonising with the hotel's sophisticated interior, creating a seamless connection between the built environment and its wayfinding elements.
As a Junior Signage Designer, I was responsible for developing the full signage family, including iconography, in alignment with the Design Director’s concept. My role encompassed designing graphic layouts, refining signage through schematic and detailed design stages, and contributing to wayfinding solutions to enhance guest navigation and experience.