ROLE: Junior Signage Designer
DEVELOPED: Genius Loci/UAE
CLIENT: Emaar–Marriott Tagazout Bay/Morocco (incomplete)
This project involved designing a comprehensive bilingual signage system for the Marriott Taghazout Bay Resort in Morocco, ensuring clear communication in both English and French. The signage needed to be adaptable to accommodate both languages while maintaining a clean and elegant visual hierarchy.
The design aimed to complement the hotel’s interior aesthetic, creating a seamless connection between signage and the overall spatial experience. Inspired by the region’s craftsmanship, the system balanced minimalism with natural materials such as wood and Corian white marble, reinforcing a sense of understated luxury.
As a Junior Signage Designer, I was responsible for developing the full signage family, including iconography, in alignment with the Design Director’s concept. My role encompassed designing graphic layouts and refining signage through schematic design stages.