Mina is a rebranding project that reimagines the identity of a Gulf-raised creative navigating between Arab and Western cultures, using an anti-branding approach to celebrate her dual heritage and unapologetically unfiltered voice.

i-Refer is an internal sub-brand that reimagines KPMG’s employee referral programme through a fresh, tangram-inspired visual identity that simplifies, energises, and humanises the referral experience.

Taken From the Wild is an independently developed redesign project that reimagines a children’s educational book about endangered animals affected by commercial exploitation.

Selective Recording is an ongoing research-led publication and database project examining the limited
archetypes of Gulf-based NRIs in Malayalam films through script and dialogue analysis, advocating for more
nuanced representation.

A Line Which Forms A Volume (ALWFAV) is a critical reader and symposium of graphic design-led research, which is written, edited, designed, and published by participants of the MA Graphic Media Design (MA GMD) course at the London College of Communication and advised by Irene Sempere.

Mina is a rebranding project that reimagines the identity of a Gulf-raised creative navigating between Arab and Western cultures, using an anti-branding approach to celebrate her dual heritage and unapologetically unfiltered voice.

i-Refer is an internal sub-brand that reimagines KPMG’s employee referral programme through a fresh, tangram-inspired visual identity that simplifies, energises, and humanises the referral experience.

Selective Recording is an ongoing research-led publication and database project examining the limited archetypes of Gulf-based NRIs in Malayalam films through script and dialogue analysis, advocating for more nuanced representation.

Taken From the Wild is an independently developed redesign project that reimagines a children’s educational book about endangered animals affected by commercial exploitation.

A Line Which Forms A Volume (ALWFAV) is a critical reader and symposium of graphic design-led research, which is written, edited, designed, and published by participants of the MA Graphic Media Design (MA GMD) course at the London College of Communication and advised by Irene Sempere.